HUG by Laugh is a sensory companion designed to bring pleasure and comfort to people living with dementia. With its soft body housing a beating heart and weighted limbs, it provides a hugging sensation when cuddled to enhance overall well-being.
HUG is backed by academic research and has been extensively tested in hospitals, care homes, and with individuals living at home. Findings from NHS qualitative evaluation (hospital setting) HUG was found to:
- Reduce anxiety and agitation
- Provide reassurance
- Improve communication
- Reduce loneliness and isolation
- Provide a sense of purpose
- Increase oral intake
- Provide an alternative to medication - reduced falls risk
- Enable medical procedures and personal care
- Modify distressing behaviours
- Enable patients to feel grounded™ (proprioception)