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Meet Phil Nicholl, CEO

At Alpha Lifecare, our purpose has always centred on caring for people and delivering solutions that support better healthcare experiences. As our new CEO, Phil Nicholl continues to champion this commitment with a thoughtful and people-focused approach to leadership. With more than 30 years of experience in the healthcare and medical device sector, Phil brings a deep understanding of how well designed solutions can improve everyday care.

Our team is dedicated to innovation, quality and genuine support for our customers. Every product and service we offer reflects our aim to provide trusted, practical solutions that help clinicians, carers and communities deliver better outcomes every day.

As you explore our website, we invite you to learn more about how we work, what we value and the ways we continue to support healthcare professionals across Australia and New Zealand. We are committed to building strong partnerships and offering solutions that are reliable, intuitive and designed to make a meaningful difference.

At Alpha Lifecare, we believe in Caring Further; creating thoughtful, well designed solutions that help people live and work well.

Our Vision

Making Lives Better.

Our Mission

We make lives better by caring further.
Helping more people, more often.

Our Values

Our values are embedded across our business.  They help us grow and develop, and help create the future we want to experience. 

Our Value Proposition

Products

Range

We supply an expansive range of healthcare equipment and furniture, including exclusive products from global partners, allowing us to customise solutions to our clients' distinct needs.


Innovation

As a forward-thinking organisation, we invest in the future of the sector with our continuous commitment to research and development.

Processes

Support

Our clients are at the heart of everything we do. We strive to meet their needs by supporting them behind the scenes, so they can create the best outcomes for their clients. 


Sustainable

As a forward-thinking organisation, we aim to be a long-term partner with a focus on corporate responsibility and sustainability.  We undergo external audits and are ISO certified. 

People

Knowledge

Our success is built on the dedication of our team. It's their years of experience and expertise that sets us apart.


Trust

We seek to build trust by being responsive and acting responsibly and respectfully, every step of the way.

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