HUG by Laugh is a sensory companion designed to bring pleasure and comfort to people living with dementia. With its soft body housing a beating heart and weighted limbs, it provides a hugging sensation when cuddled to enhance overall well-being. 

HUG™ is backed by academic research and has been extensively tested in hospitals, care homes, and with individuals living at home. Findings from NHS qualitative evaluation (hospital setting) HUG was found to: 

• Reduce anxiety and agitation
• Provide reassurance
• Improve communication
• Reduce loneliness and isolation
• Provide a sense of purpose
• Increase oral intake
• Provide an alternative to medication - reduced falls risk
• Enable medical procedures and personal care
• Modify distressing behaviours
• Enable patients to feel ‘grounded’ (proprioception)